When I first floated the idea, it was met with what can only be described as blank stares. But apparently it sparked something in our agriculture policy team, because a month or so later I was informed they had found a supportive farmer named Joe Logan, up in Trumbull County, who was eager to show his support on the side of his barn.
By offering up his barn, Joe created a permission structure for other leaders in the rural community to go public with their support. By the end of the campaign, we had more than 20 Barns for Obama across the state of Ohio, and the program had expanded to other states. Each barn was another flag planted, a conversation starter literally as big as the side of a barn. They came to symbolize the principles of our campaign — that we respected and included local communities, and met them on their terms.