—
A global nonprofit needed a website that showcases the heart and soul of what they do and connects with visitors on a human level. And sure, while we were at it, we dramatically improved the user experience, opportunities for engagement, and conversion rates on their site.
—
It was 2010. The Democrats had like five logos, three names, and enough donkeys to fill a barn. The party was more than 150 years old — and it was a mess, visually speaking. We needed to streamline and modernize its identity, while honoring its history of change. So that’s what we did.
—
Yes, Virginia, there is such a thing as a progressive bank. This one’s been a stalwart supporter of progressive orgs for years. And they wanted to make sure the 2016 Democratic Convention in Philadelphia knew that they put their money where their mouth is. (No, Virginia, banks don’t have mouths.)
—
How do you help people understand the value of the federal government — when nobody understands the value of the federal government (and in fact they may even kind of hate it)? Meet them where they are. Then flip the script.
—
In the 2012 presidential campaign, Mitt Romney wouldn’t reveal the details of his tax plan. He dodged the question over and over and over. And over. So how do you communicate the depth of his tax plan (and evasiveness)? Follow his lead.
—
The challenge opportunity: connect Barack Obama to the values of the Heartland. Sometimes Facebook ads and media buys won’t get the job done. Sometimes you’ve gotta go old school. And thus, Barns for Obama was born.
I’ve spent the last decade telling the stories of progressive people, organizations, and brands. Before that, I told other stories in other ways. One of my favorites is an award-winning short film I wrote and co-directed, called Parachute.
They say parenthood shows you who you really are. Apparently who I really am is a cross between Betty Crocker and Duncan Hines. I’m not the fastest baker, but I’m serious. I start from scratch, and the results are frosted, full of sugar, and fully delicious.